Analysis of the Lawn Mower Industry in 2025

I. Market Size
1. Overall Trend: By 2030, the global market size of lawn mowers is expected to reach around 70 billion US dollars. Currently, non-intelligent lawn mowers account for over 60%, remaining dominant; the annual shipment of intelligent lawn mower robots is only 900,000 units, with a market size of approximately 1 billion US dollars and a penetration rate of 4%.
2. Regional Differences: North America is the largest market, accounting for over 34%; Europe and Asia-Pacific regions follow. For example, in the United States, due to the prevalence of lawn culture, the demand for lawn mowers is strong.
II. Product Classification and Power Source
1. Product Type: Approximately 20% are riding type, with a relatively large proportion of push type, and there are over 900,000 robot lawn mowers each year. The riding type market size is approximately 14 billion US dollars, mainly applied in the agricultural field.
2. Power Source: Gasoline power accounts for over 40%, being the largest market segment; however, the trend of lithium batteryization is obvious. For instance, in countries like the United States and Germany, policies promote lithium batteryization, and the cost of lithium batteries has decreased, with good usage experience.
III. Major Brands and Enterprises
1. Traditional Giants: Such as John Deere (leader in the agricultural field), Husqvarna (Fisher & Paykel, the global leader in outdoor power cutting products), Toro, etc.
2. New Lithium Battery Forces: Hong Kong-based Techtron International (TTI) has shipped approximately 150,000 lithium battery riding lawn mowers; Quanfeng and Golvob also have layouts, with shipment volumes of around 10,000 units each.
IV. Sales Channels
1. Riding Type: 50% are sold through garden dealers, and 50% through supermarkets (such as Home Depot, Lowe's). Entering supermarkets is relatively easy as they are often sold near parking lots and do not occupy counter shelves. 2. Push Type and Intelligent Lawn Mowers: Entering supermarkets is difficult, as they need to occupy internal shelves and replace existing products.
V. Development of Intelligent Lawn Mowers
1. Technological Breakthroughs: Core technical points are software and algorithms, as well as product structure. For example, Ninebot uses RTK and visual systems; Kukau and Stone use sweeping robot technology. 2. Market Performance: In 2024, many enterprises launched new products, such as Ninebot's Navimow X3 series and Golvob's Z5. In terms of sales volume, brands like Ninebot, Zhiwei, and Kukau performed well.